The Hutzler 571 is not the first product to get the sarcastic review treatment on Amazon. Heck, Amazon is even promoting the posts of people who mention the slicer on Facebook – paying money to keep driving traffic.
“Those hysterical reviews certainly are creating more sales. The best part of all this is how the company that’s more or less being mocked openly responds: Nearly 75% of those reviews are nonsensical or unrelated – people complaining about little details or praising unrelated uses. I’ve you’ve ever spent five minutes reading reviews on Amazon to decide whether to buy a product, you know what I mean. Others praising it because it as perfect for slicing carrots, which is not the same thing, but they love using it so much they have to give it five stars.
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People coming to realizations that they used the product wrong all along, but still giving it 2 stars because “the company should have told me how to use it sooner”. The idea that content creation can reach some kind of aggregate level when thousands people band together and roast a product they’ve probably never used, getting coverage on national news sites like the New York Times and Huffington Post – that’s incredible to me.Īt the same time, it’s more than just the banana slicer we’re lampooning. It’s funny because we have now entered an age when writing hilarious posts and reviews of products you DO buy is not enough.
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So, this thing would save me, what? Five seconds? Plus I have to wash it?īut that’s not why this is funny. I slice a banana every morning for my son in less than 15 seconds. The idea that a product, any product, released into the wild is fair game to be eviscerated, lampooned, and otherwise mocked openly online, regardless of whether it’s actually useful. I’m not new to the party here – this thing has been making the rounds since December, – but the phenomenon itself is interesting. Some praise the existence of the great banana slicer while others are irate that it is not only yellow, but released so soon after the 570 model. The reviews are snarky, smart ass, and often hilarious. The most recent Stephen King book has only 1,000 reviews.Īnd then there’s the fact that there is no way that many people needed and then bought a banana slicer. But think about it again.Įach of the Twilight movies has less than 2,000 reviews. Okay, so people really like to slice and eat bananas. As of right now there are 3,810 reviews.Īt first glance, most people would ignore this. If you haven’t yet, go to Amazon and check out the reviews for the Hutzler 571 Banana Slicer. What I found was simply put, incredible, and not just because it’s hilarious. A few weeks later, I saw more posts about the increasingly famous banana slicer, topped by the coup de grace, a mention by George Takei. I honestly thought it was a glitchy ad on Facebook’s behalf – I’ve seen more than a few.īut then he did it again, and people started to comment. A few weeks ago, my friend’s step father posted a link on his Facebook Profile to the Hutzler 571 Banana Slicer on Amazon.
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