Lindsay Holden: Yes, all the things! We honestly saw a glaring white space for products that deliver against our high expectations … meaning haircare that is high performing, clean, elevated and shareable. It’s pushed us to grow faster in order to keep up with our demand and think outside of the box to manage expectations for growth while keeping our decisions grounded in our promise to relentlessly pursue safe, efficacious products and building a sustainable lasting brand. We knew we had something special with Odele, but the responses to the brand and product has been more than we could have imagined. We also had a vision of working for ourselves so that we could call the shots on how we spent our time at work and so that we could balance our career demands with the demands of motherhood - a delicate dance all mothers know well. The Tease: What was your original vision for Odele as a haircare brand, and what’s the evolution been like over these last three years?īritta Chatterjee: Our initial vision for Odele was to simplify the hair care aisle with a product and brand that did “all the things,” as Lindsay (my fellow Co-founder) always says - and make finding the right shampoo (or conditioner or styling aid) for everyone in the household an easy decision, aka avoid analysis paralysis at shelf. Here, Holden and Chatterjee talk about Odele’s evolution, the current haircare landscape, and how it really feels to have their products on Ulta’s shelves. With so many exciting things currently happening at Odele, The Tease reached out to the co-founders to discuss some of the brand’s recent happenings, including the partnership with Ulta. Odele’s co-founders: Shannon Kearney (left) Lindsay Holden (middle) Britta Chatterjee (right). Since its launch, the brand has sold exclusively at Target-until now. The brainchild of Lindsay Holden, Britta Chatterjee, and Shannon Kearney, Odele first burst onto the scene in January 2020 and quickly won over hair lovers with its salon-grade formulas, accessible price point, super chic packaging, and inclusive messaging. This recent partnership with Ulta marks an exciting new chapter for the haircare brand, as they now celebrate their third anniversary. An assortment of the Odele Products that will be available at Ulta Beauty.
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